The typeface (circles) is an integrated part of the CONTRACTHOR visual identity and it represents fluidity, continuity and connection, just like this company business profile. Circular logos have been some of the most popular trends in logo design. Circle is timeless, simple and memorable
As psychology of color confirm that 84,7% of consumer cite color as primary reason they buy a particular product, we carefully chose yellow color as dominant brand color. Yellow represents optimism and youthfulness, increases cheerfulness and warmth, encourages communication. Is often used to grab attention and show clarity.
Blue represents trust and integrity, reliability and responsibility. Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing, just like CONTRACTHOR.